Campaign structure
We set up campaign structure, audiences and priorities based on your goals and the assets available.
Meta Ads
Meta Ads for Facebook and Instagram.
We help companies with strategy, campaign structure, digital ad creative and follow-up for advertising on Facebook and Instagram.
Utvalda samarbeten
What we help with
A Meta Ads agency needs to understand more than the ad account.
Meta Ads can be used for Facebook and Instagram in several ways depending on the business, target audience, budget, offer and assets. That is why the work needs to start with what the advertising should contribute and what is already in place.
Trendflow can help with strategy, campaign structure, digital ad creative, a testing plan and ongoing follow-up. The setup is adapted to the engagement and adjusted based on relevant signals in the data.
Direction
Facebook and Instagram advertising starts with priorities.
We go through goals, target audience, offer, budget, assets and previous learnings before we suggest a structure or testing plan.
That makes this part of the work more concrete: what should the advertising help with, what needs to be measured and what assets are needed to evaluate the next step?
Ad creative
Digital ad creative needs to be testable and comparable.
We can produce digital ad creative and formats for advertising, or build on the assets you already have.
The goal is a way of working where messages, formats and audiences can be followed up without everything getting stuck in individual campaigns.
The work
How we help with Meta Ads.
Digital ad creative
We can produce creative variants and formats for advertising, or build on assets you already have.
Follow-up
We follow up against the KPIs that are relevant to the engagement and use the data to prioritise next steps.
Facebook advertising
In depth: advertising in Facebook's feeds and placements, from strategy to optimisation.
Read more →Instagram advertising
In depth: ads built for Instagram's formats and audiences.
Read more →Process
How we work with Meta Ads.
Current state
We go through goals, target audience, offer, account, tracking, assets and previous learnings.
Plan
We develop campaign structure, budget priorities, messaging and a clear testing plan.
Production
We create or adapt digital ad creative for the formats the setup requires.
Optimisation
We follow performance and adjust audiences, budget, creative and tests based on the data.
Clients
Some of our clients
Entertainment
Brazil Jack
We help Sweden's most historic circus fill the tent through geographically targeted campaigns, clear ticket communication and creative ads ahead of every tour stop.
Read case →
Padel · E-commerce
Znake Grips
An e-commerce case where the clear problem the product solves and visual demonstrations are used to drive purchases among padel players in several markets.
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Fashion & design
Uhip
For Uhip, the work is about bringing function, design and season-driven needs to the right audiences within equestrian sport and active lifestyle.
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Food
Svensk Husman
A Swedish e-commerce brand where we make the products understandable, appealing and easy to buy through messaging that ties together nostalgia, design and everyday life.
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Outdoor
Subtech Sports
Performance marketing for an outdoor brand where robust product benefits, a sense of adventure and clear offers need to meet in the same advertising.
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SaaS · B2B
Funnelbud
B2B marketing for a CRM and marketing platform where the right audience, the right framing of the problem and clear lead logic are decisive.
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Health · E-commerce
Apotek365
E-commerce advertising focused on profitable sales, new audiences and measurable return. The case includes, among other things, ROAS 7.3x and a unique outbound CTR of 3.45%.
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E-commerce
Hanataba
We help Hanataba package a visual product advantage in a way that works in social feeds and shortens the path from inspiration to purchase.
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Fintech
Creddo
Lead-driven marketing in a trust-based industry where the message has to be quick to understand, safe to click and clearly tied to the need.
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E-commerce
Zocalo
For Zocalo, the communication is about bringing together taste, place and brand presence with campaigns that drive both attention and visits.
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Lifestyle
BeggxCo
A lifestyle case where materials, craftsmanship and a premium feel need to be translated into advertising that builds demand digitally.
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B2B
Tellusgruppen
Communication for a business with several offerings, where the task is to make complex information clear and relevant to the right audience.
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Events · B2B
Sko-Forum
Niche e-commerce where range, knowledge and reasons to buy need to be presented clearly to customers who value both comfort and quality.
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Travel
Kroatienspecialisten
Travel marketing where search intent, inspiration and concrete reasons to book need to be tied together to generate more qualified enquiries.
Read case →References
★★★★★
”In a jungle of self-proclaimed experts and poor information about social media marketing, TrendFlow offers a refreshingly analytical, fact-based and systematic view of the subject. TrendFlow does not offer a simplistic ”3 tips for succeeding on social media” but real insight and guidance into how it actually works.”
Team SportiaStefan Bylin
★★★★★
”One of Sweden's most competent digital marketing agencies within Facebook Ads - Their commitment to achieving excellent results on Facebook is clear proof of their dedication to what they do. An agency that is easy to work with. We have had a successful collaboration with Trendflow, where we have seen good results delivered in a very professional way. I can warmly recommend them!”
Apotek365Mattias Söderström
★★★★★
”The results of our collaboration with Trendflow have helped us communicate effectively with our customers through social media. It has led to more sales, more knowledge and a modernised brand. I recommend getting help from Trendflow if you are looking for a serious partnership and increased growth.”
Naked Juice BarYoussef Mousli
FAQ
Common questions about Meta Ads
Is Meta Ads right for our business?
That needs to be assessed based on goals, target audience, budget, offer and assets. We do not recommend a setup before those parts have been reviewed.
Do you work with both Facebook advertising and Instagram advertising?
Yes. Meta Ads covers advertising across Meta's environments, where Facebook and Instagram can be included depending on the setup and audience.
Can you create ad creative?
We can produce digital ad creative and creative variants for advertising. If you already have assets, we can use them as a starting point and structure what should be tested.
How do you follow up on the work?
Measurement is set based on the engagement. That can mean leads, purchases, bookings, cost per result or other KPIs that are relevant to your business.
Next step
Want to talk about Meta Ads for your business?
Tell us briefly about your goals and current situation, and we can discuss whether Meta Ads is the right channel and what a setup could look like.
Book a meeting