Campaign structure
We set the structure based on goals, search intent, budget, offer and landing pages.
Google Ads
Google Ads with clear search intent.
We help companies with Google Ads, search advertising, campaign structure, keywords, landing pages and follow-up based on what the engagement should contribute to.
Utvalda samarbeten
What we help with
A Google Ads agency needs to connect search intent to business goals.
Google Ads can capture existing demand, but the setup needs to be adapted to search intent, budget, offer, landing pages and what should be followed up on.
Trendflow can help with account and campaign structure, keywords, ads, test plans, landing page insights and follow-up. The work is adapted to the conditions of the engagement.
Search intent
What matters is not just traffic, but the right searches.
We go through how people search, which offers should be prioritised and which searches should receive budget.
That gives a clearer foundation for campaign structure, ads, landing pages and follow-up.
Structure
Account, ads and landing pages need to fit together.
We structure the work so that keywords, ads, budget and landing pages can be followed up against the goals of the engagement.
As the data comes in, adjustments are prioritised based on what is relevant to the business.
The work
How we help with Google Ads.
Keywords and ads
We work with keywords, ads and priorities you can follow up on against the goals of the engagement.
Follow-up
We follow up against relevant key metrics and use the data to prioritise the next adjustment.
Process
How we work with Google Ads.
Current state
We go through goals, account, search intent, budget, landing pages and previous learnings.
Structure
We set the campaign structure, keywords, ads and priorities.
Launch
We start or adjust the campaigns based on the setup in place.
Optimisation
We follow up on results and adjust keywords, budget, ads and priorities.
Clients
Some of our clients
Entertainment
Brazil Jack
We help Sweden's most historic circus fill the tent through geographically targeted campaigns, clear ticket communication and creative ads ahead of every tour stop.
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Padel · E-commerce
Znake Grips
An e-commerce case where the clear problem the product solves and visual demonstrations are used to drive purchases among padel players in several markets.
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Fashion & design
Uhip
For Uhip, the work is about bringing function, design and season-driven needs to the right audiences within equestrian sport and active lifestyle.
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Food
Svensk Husman
A Swedish e-commerce brand where we make the products understandable, appealing and easy to buy through messaging that ties together nostalgia, design and everyday life.
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Outdoor
Subtech Sports
Performance marketing for an outdoor brand where robust product benefits, a sense of adventure and clear offers need to meet in the same advertising.
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SaaS · B2B
Funnelbud
B2B marketing for a CRM and marketing platform where the right audience, the right framing of the problem and clear lead logic are decisive.
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Health · E-commerce
Apotek365
E-commerce advertising focused on profitable sales, new audiences and measurable return. The case includes, among other things, ROAS 7.3x and a unique outbound CTR of 3.45%.
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E-commerce
Hanataba
We help Hanataba package a visual product advantage in a way that works in social feeds and shortens the path from inspiration to purchase.
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Fintech
Creddo
Lead-driven marketing in a trust-based industry where the message has to be quick to understand, safe to click and clearly tied to the need.
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E-commerce
Zocalo
For Zocalo, the communication is about bringing together taste, place and brand presence with campaigns that drive both attention and visits.
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Lifestyle
BeggxCo
A lifestyle case where materials, craftsmanship and a premium feel need to be translated into advertising that builds demand digitally.
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B2B
Tellusgruppen
Communication for a business with several offerings, where the task is to make complex information clear and relevant to the right audience.
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Events · B2B
Sko-Forum
Niche e-commerce where range, knowledge and reasons to buy need to be presented clearly to customers who value both comfort and quality.
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Travel
Kroatienspecialisten
Travel marketing where search intent, inspiration and concrete reasons to book need to be tied together to generate more qualified enquiries.
Read case →References
★★★★★
”In a jungle of self-proclaimed experts and poor information about social media marketing, TrendFlow offers a refreshingly analytical, fact-based and systematic view of the subject. TrendFlow does not offer a simplistic ”3 tips for succeeding on social media” but real insight and guidance into how it actually works.”
Team SportiaStefan Bylin
★★★★★
”One of Sweden's most competent digital marketing agencies within Facebook Ads - Their commitment to achieving excellent results on Facebook is clear proof of their dedication to what they do. An agency that is easy to work with. We have had a successful collaboration with Trendflow, where we have seen good results delivered in a very professional way. I can warmly recommend them!”
Apotek365Mattias Söderström
★★★★★
”The results of our collaboration with Trendflow have helped us communicate effectively with our customers through social media. It has led to more sales, more knowledge and a modernised brand. I recommend getting help from Trendflow if you are looking for a serious partnership and increased growth.”
Naked Juice BarYoussef Mousli
FAQ
Common questions about Google Ads
Is Google Ads a good fit for our company?
That needs to be assessed based on demand, goals, budget, landing pages and offer. We do not recommend a setup before those parts have been reviewed.
Do you work with search advertising on Google?
Yes, Google Ads can include search advertising and other formats when they suit the engagement. Channel and format choices are made after a review of goals and conditions.
How do you follow up on Google Ads?
Measurement is set based on the engagement. It can involve leads, purchases, bookings, cost per result or other key metrics that are relevant to the business.
Next step
Want to talk about Google Ads?
Tell us briefly about your goals, offer and current situation, and we can discuss whether Google Ads is the right channel and what a setup could look like.
Book a meeting