Analysis
Audience, competition and current state in Malmö are mapped as the basis for every decision.
Marketing agency Malmö
Good marketing starts with priorities: audience, channel, message and budget in that order. That is how we work with companies in Malmö.
B2B and B2C
A B2B company in Malmö with a long sales cycle and a consumer brand with quick purchase decisions should not advertise the same way. We build the setup around your business logic: where the decision is made, how long the journey is and what a customer is actually worth.
That determines channel choices, messaging – and how results should be measured.
In a major market like Malmö, with around 365 644 inhabitants, you compete for attention with far more advertisers than in smaller places. That makes precision in targeting and messaging more important than budget size – and it is where a data-driven approach pays off fastest.
Social media
Meta, TikTok and Snapchat reach different parts of the audience in different ways. We choose platforms based on your audience in Malmö – not habit – and build campaign structure, creatives and reporting to match.
Reporting
Reporting should answer what works, what does not and what changes next. We follow up continuously and adjust the setup against your goals – not vanity metrics.
The market in Malmö
Roughly 210 649 people work in Malmö municipality. professional and business services, health and social care and retail and trade employ the most people – which affects everything from when your audience is reachable to what tone works.
In practice it means channels, messaging and budget can be prioritised based on how the market in Malmö actually looks – not on a template.
Source: Statistics Sweden (SCB), employment by place of work, 2024.
Process
Audience, competition and current state in Malmö are mapped as the basis for every decision.
We propose a concrete setup with channels, messaging and measurable goals – and explain why.
Advertising and content go live with the right structure to be properly evaluated.
Campaign data drives adjustments to budget, creatives and audiences over time.
Services
Advertising on Meta, TikTok and Snapchat – strategy, creatives and reporting in one flow.
Read more →Search advertising that captures existing demand, with structure and reporting against business goals.
Read more →Long-term organic visibility built on search intent and content structure.
Read more →References
”In a jungle of self-proclaimed experts and poor information about social media marketing, TrendFlow offers a refreshingly analytical, fact-based and systematic view of the subject. TrendFlow does not offer a simplistic ”3 tips for succeeding on social media” but real insight and guidance into how it actually works.”
Team SportiaStefan Bylin
”The results of our collaboration with Trendflow have helped us communicate effectively with our customers through social media. It has led to more sales, more knowledge and a modernised brand. I recommend getting help from Trendflow if you are looking for a serious partnership and increased growth.”
Naked Juice BarYoussef Mousli
”One of Sweden's most competent digital marketing agencies within Facebook Ads - Their commitment to achieving excellent results on Facebook is clear proof of their dedication to what they do. An agency that is easy to work with. We have had a successful collaboration with Trendflow, where we have seen good results delivered in a very professional way. I can warmly recommend them!”
Apotek365Mattias Söderström
Clients
Travel
Travel marketing where search intent, inspiration and concrete reasons to book need to be tied together to generate more qualified enquiries.
Read case →
Lifestyle
A lifestyle case where materials, craftsmanship and a premium feel need to be translated into advertising that builds demand digitally.
Read case →
E-commerce
We help Hanataba package a visual product advantage in a way that works in social feeds and shortens the path from inspiration to purchase.
Read case →
Outdoor
Performance marketing for an outdoor brand where robust product benefits, a sense of adventure and clear offers need to meet in the same advertising.
Read case →
Padel · E-commerce
An e-commerce case where the clear problem the product solves and visual demonstrations are used to drive purchases among padel players in several markets.
Read case →FAQ
Scope and setup are based on your needs. Some engagements are ongoing, others more limited – what matters is that goals and expectations are clear from the start.
Yes. We start with a review of your current accounts and structure, point out what works and what can be improved, and propose a setup from there.
Since 2019 Trendflow has worked with brands across many industries, from e-commerce to service companies. Tell us about your business and we can discuss what is relevant for you.
Paid advertising can deliver measurable results within weeks, while organic work such as SEO is built over months. We are upfront about what is realistic before we start.
Measurable goals are set from the start and followed up continuously. You see what is being done, what it delivers and what adjustments we propose.
No, our team is based in Stockholm. We work digitally with companies across Sweden, including Malmö, with video meetings and full insight into the work.
More locations
Next step
Tell us briefly about your business and goals, and we will come back with what a setup could look like for you.
Book a meeting