Analysis
Audience, competition and current state in Borås are mapped as the basis for every decision.
Marketing agency Borås
For companies in Borås that want to grow online: social media, Google Ads and SEO that fit together, built on data with creative work that sets you apart.
What we help with
Which channels suit a company in Borås depends on goals, margins, budget, offer and audience. That is why the work always starts with the current situation and priorities – before channel choices, messaging and campaign structure are set.
Trendflow works with strategy, social media advertising, Google Ads, SEO and digital ad creative in one flow. The focus is a setup you can follow up on against the goals that matter to you.
With around 114 872 inhabitants, Borås is one of Sweden's larger cities outside the metropolitan areas. Competition for visibility is real but well below big-city level – well-targeted advertising often delivers faster impact here, especially when the setup also covers customers in Göteborg, Mölndal and Trollhättan.
Local market
Statistics Sweden's figures for Borås municipality show around 60 341 employed people, with health and social care, retail and trade and professional and business services employing the most. Data like that says a lot about which audiences exist locally – and when they can be reached.
In practice it means channels, messaging and budget can be prioritised based on how the market in Borås actually looks – not on a template.
Source: Statistics Sweden (SCB), employment by place of work, 2024.
Strategy
Without strategy, marketing becomes a series of disconnected activities. We start with goals, audience and priorities – and only then with campaigns and creative. It makes every subsequent decision easier and cheaper.
Social media
Meta, TikTok and Snapchat reach different parts of the audience in different ways. We choose platforms based on your audience in Borås – not habit – and build campaign structure, creatives and reporting to match.
Google Ads
Search advertising captures demand that already exists. We build account and campaign structure around how your audience actually searches, and follow up against goals that matter to the business.
Services
Campaigns, creatives and audience work for Meta, TikTok and Snapchat – chosen for your business, not out of habit.
Read more →Advertising to people already searching for what you offer – structured so results can be evaluated.
Read more →Long-term organic visibility built on search intent, structure and content that lasts.
Read more →Process
Audience, competition and current state in Borås are mapped as the basis for every decision.
We propose a concrete setup with channels, messaging and measurable goals – and explain why.
Advertising and content go live with the right structure to be properly evaluated.
Campaign data drives adjustments to budget, creatives and audiences over time.
Clients
Travel
Travel marketing where search intent, inspiration and concrete reasons to book need to be tied together to generate more qualified enquiries.
Read case →
Fashion & design
For Uhip, the work is about bringing function, design and season-driven needs to the right audiences within equestrian sport and active lifestyle.
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SaaS · B2B
B2B marketing for a CRM and marketing platform where the right audience, the right framing of the problem and clear lead logic are decisive.
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Fintech
Lead-driven marketing in a trust-based industry where the message has to be quick to understand, safe to click and clearly tied to the need.
Read case →
B2B
Communication for a business with several offerings, where the task is to make complex information clear and relevant to the right audience.
Read case →References
”In a jungle of self-proclaimed experts and poor information about social media marketing, TrendFlow offers a refreshingly analytical, fact-based and systematic view of the subject. TrendFlow does not offer a simplistic ”3 tips for succeeding on social media” but real insight and guidance into how it actually works.”
Team SportiaStefan Bylin
”The results of our collaboration with Trendflow have helped us communicate effectively with our customers through social media. It has led to more sales, more knowledge and a modernised brand. I recommend getting help from Trendflow if you are looking for a serious partnership and increased growth.”
Naked Juice BarYoussef Mousli
”One of Sweden's most competent digital marketing agencies within Facebook Ads - Their commitment to achieving excellent results on Facebook is clear proof of their dedication to what they do. An agency that is easy to work with. We have had a successful collaboration with Trendflow, where we have seen good results delivered in a very professional way. I can warmly recommend them!”
Apotek365Mattias Söderström
FAQ
There is no universal number – the right level depends on your market, margins and goals. We help you work backwards from what a customer is worth, so the budget is set on business logic rather than gut feeling.
Scope and setup are based on your needs. Some engagements are ongoing, others more limited – what matters is that goals and expectations are clear from the start.
Paid advertising can deliver measurable results within weeks, while organic work such as SEO is built over months. We are upfront about what is realistic before we start.
It depends on scope, channels and goals. We never recommend a setup before going through your situation – then you get a concrete proposal with a clear scope.
No, our team is based in Stockholm. We work digitally with companies across Sweden, including Borås, with video meetings and full insight into the work.
More locations
Next step
No commitments – just a review of your goals and what we believe are the right priorities for your market in Borås.
Book a meeting