Case study
Znake Grips
Padel enthusiast? Then you should take a look at Znake Grips' innovative take on the padel overgrip. Znake's padel grips have quickly become popular in Sweden, and during 2024-2025 also in Scandinavia and several other European countries.
Results
Key metrics from the case.
Results
What are the results?
Since we started working with Znake Grips in Q4 2023, the company's e-commerce revenue has increased to 2.7+ million, from SEK 800k in the previous period.
The success story and the scale-up in Europe continue in 2025, where the ambitions and goals are even higher.
About the client
About Znake Grips
Znake Grips makes premium grips for padel, tennis and floorball – developed together with players to provide maximum grip, control and comfort. The products are made with EVA foam for improved feel, sweat absorption and durability, making Znake an obvious choice for professional and recreational players alike.
With its unique design, the Znake Viper Overgrip has quickly earned trust in a competitive market.
Goals
Goals
Znake Grips came to Trendflow with a clear brief:
- Increase e-commerce sales
- Improve ROAS
- Scale up in European markets with a strong padel presence
Solution
Solution
With a product that performs at a high level, our task was to communicate its value – in the right way and to the right people.
Through continuous ad testing and data-driven analysis, we have scaled Znake's campaigns across several European countries, while optimising content and audiences for each market.
Our focus has been on making clear the problems Znake Grips solves – and highlighting the USPs that matter most to players.
The result? Relevant campaigns that drive sales, strengthen the brand and make a real difference.
”We saw an immediate effect on both traffic and sales. Trendflow has helped us scale profitably and supported us with everything from analysis to content and strategy. A very strong partner for digital growth.”
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