Case study
Uhip
Swedish design and equestrian clothing at its best. Uhip offers functional, stylish and comfortable garments for an active lifestyle.
Results
Key metrics from the case.
About the client
About Uhip
Uhip is a fast-growing brand focused on function. Their main focus is riders and equestrian sport, but their iconic coats and jackets look just as good in the forest or around town as they do on horseback.
Uhip grew out of the idea of creating a thermal skirt adapted for riding, with zips at the front and back instead of at the sides, and buckles to fasten the skirt around the thighs. Today they offer everything from riding skirts to coats, jackets, riding breeches and functional tops. The concept of function for the weather remains, and has since been broadened to all weathers and seasons, with products designed to be combined and worn layer upon layer.
Goals
Goals
Here there was only one obvious goal: conversions. Uhip is a driven team that, among other things, handles its organic social media work in-house. But the knowledge and resources to run structured, profitable advertising were missing.
Solution
Solution
Our work with Uhip is a clear example of what can be achieved through thorough advertising work combined with a strong, active brand and high-quality, desirable products.
The key to Uhip's success on Facebook and Instagram lies in audiences clearly segmented by the customer journey, and continuous testing to work out which kind of content and ad design produces the best results at each stage. We have also actively worked on engaging new audiences, both through product-focused ads and through campaigns that, despite our conversion goal, focus solely on getting new people to interact with the brand. Naturally, we have been able to measure clear profitability from these campaigns as well.
”The collaboration with Trendflow works excellently. Our contact person is like part of our marketing team, takes responsibility for the results and comes to us with ideas and input. We have achieved results far beyond our expectations. We find Trendflow to be very good at what they do. They are cooperative and service-minded, and always step up even when we are late with materials from our side.”
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