Tellusgruppen

Solution

Solution

A fundamental condition of Trendflow's work with Tellusbarn has been that we are limited to audiences consisting of parents and guardians with children of the relevant age who also live near the preschools. This means we have had to divide our audiences according to which preschool we want to drive applications to. As a result, we have had to put a great deal of focus on how we angle the ads and highlight what is unique about each particular preschool.

Since Tellusbarn's preschools as a rule have a distinct focus — for example on language, health and movement, or music — the emphasis has naturally fallen on this. Despite the somewhat limited options for audience targeting, we have also been able to build audiences of parents matched to each preschool's focus areas. A further challenge, and a key to a profitable result for the business as a whole, has been working with Facebook's optimisation and algorithm to drive applications to all the advertised preschools with consistently good results — not just the ads and ad sets that Facebook prefers to allocate budget to.

For Nanny by Tellus, much of the focus has been on content. Which images do we use? And how do we best communicate the value of Nanny by Tellus's nanny services through an image and copy? Here we have had the opportunity to thoroughly test different visual styles and audiences, as we can target broader segments.