Case study
Subtech Sports
SUBTECH is an award-winning Swedish brand that makes waterproof bags of the very highest quality – designed to withstand the most extreme conditions. Their products are used today by everyone from elite athletes and adventurers to military, police and sea rescue services around the world.
About the client
About Subtech Sports
SUBTECH is a Swedish brand that has created world-leading waterproof bags for extreme conditions – tested and used by Guinness World Record holders, elite athletes and special forces. The brand's core values are function, quality and durability. The bags are built to withstand everything from dives 25 metres below the surface to airdrops from 3000 metres.
What truly sets SUBTECH apart from other brands is their global network of athletes and adventurers – people who live their passions every day and contribute invaluable feedback to product development. With a constant focus on innovation, SUBTECH has quickly built a portfolio of award-winning products.
The goal is clear: to become the world's leading brand for waterproof bags. But the journey there is built on humility, hard work and uncompromising quality. SUBTECH is a premium brand that sets the bar high – and never lowers it.
Goals
Goals
In working with us, SUBTECH wanted to:
- Increase the number of conversions for their bags
- Improve ROAS and create a stable, long-term advertising structure
Solution
Solution
Our work with SUBTECH has centred on visual clarity, product demonstrations and strategic rotation.
We have produced image ads focused on function and technical precision – something that resonates particularly strongly with their audience. Through video ads, we have brought the products to life in the right environments and explained what they actually solve. At times, Subtech Sports films their products in the extreme environments they are built to survive – which has helped our advertising work considerably.
The key has been constant optimisation and variation in ads and audiences – including environment-adapted content and season-driven offers. This has allowed us to maintain good results throughout all of the year's sales periods.
”For a fast-growing brand with a small team, having Trendflow as part of the crew, delivering ads that genuinely convert, is invaluable. They fully understand our core values and what makes our premium products what they are 👌”
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