Client case
Sko-forum
The wonderful mother-and-daughter duo behind Sko-forum is one of our longest-running and dearest collaborations. See how we helped Sko-forum increase purchases in their online shop and improve their return on ad spend.
Results
Key metrics from the case.
About the client
About Sko-forum
The wonderful mother-and-daughter duo behind Sko-forum is one of our longest-running and dearest collaborations.
The family business was founded — and is still run — from an idyllic farm in the heart of Dalarna, complete with red walls and white trim. Everything about Sko-forum breathes passion. Passion for fashion. Passion for ergonomics, fair trade, sustainability and, not least, a passion for shoes. With their unique, hand-picked product range, an aesthetic and playful expression, and a warmth and personality that runs through the whole business, Sko-forum has built an engaged customer base. We helped them grow.
Goals
Goals
Stable and growing sales in the online shop with a good return.
A stronger brand among relevant audiences.
A broader customer base.
Solution
Solution
What we have done for Sko-forum is, for the most part, optimisation of audiences and ad strategy. With the objective of increasing the return, we tested our way to the most profitable audience set-ups and then refined them. Content and ad formats also required testing to find what resonates with Sko-forum's audience. In this case, the key was to continually reach new, relevant people with traffic-driving conversion campaigns to build up remarketing audiences, which to this day deliver steady purchases, returns and profitability. If you do not maintain a healthy ecology in the campaign structure here, remarketing audiences quickly become saturated. With a stable return in place, the focus shifted to maintaining it while scaling up overall profitability.
Sko-forum is a good example of what thorough, long-term advertising work can lead to.
”I can warmly recommend Trendflow, who help me with my marketing on Facebook & Instagram. I thought I was doing well on my own, but with Trendflow's help I have had many more conversions, so it is worth every penny. Thank you so much!”
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