Client case
Kroatienspecialisten
Kroatienspecialisten is Scandinavia's largest tour operator to Croatia, with over 20 years of experience and direct flights from regional airports. Every year, tens of thousands of travellers choose to discover the best of Croatia through their hand-picked package holidays.
Results
Key metrics from the case.
About the client
About Kroatienspecialisten
Kroatienspecialisten is Scandinavia's largest organiser of trips to Croatia, with over 20 years of experience creating unforgettable holiday experiences. With a clear focus on quality and convenience, they offer direct flights from several regional airports — with no stopovers — saving both time and climate impact. Every year, more than 10,000 customers travel with Kroatienspecialisten, and a large share choose to return year after year.
The company's success is built on a deep commitment to the destination, a local presence and a passion for showing the very best Croatia has to offer. Their range covers everything from crystal-clear waters and wonderful beaches to exquisite food and genuine experiences. The trips are carefully planned and tailored to different needs — whether you are looking for relaxation, adventure or a family holiday.
Results
What are the results?
After a considerably more difficult period during the pandemic, when it was (all but) impossible to drive sales for travel, we have come back strongly and continue to improve the results.
In 2025, the results have been particularly strong.
Goals
Goals
Kroatienspecialisten came to Trendflow with clear objectives:
- Increase sales of flights, hotel stays and package deals
- While ensuring a good return on the advertising budget
Solution
Solution
Trendflow has been responsible for Kroatienspecialisten's advertising on Meta — with a focus on seasonal campaigns targeted locally at areas with direct flights.
Through careful selection of image ads and structured work on optimisation, frequency control and content variation, we have managed to keep the audience engaged over time. The ads have not only attracted interest — they have also converted.
The key to success has been combining a lively, varied visual expression with a strategic campaign set-up that ensures every krona is spent where it does the most good.
”With Trendflow's help, we have increased our sales on the website considerably. Thank you for a really good collaboration and really good results!”
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