Hanataba

About the client

About Hanataba

Hanataba is a Swedish invention with a name and inspiration from Japan. Tying a bouquet is not easy, but with a Hanataba you can create creative, airy and beautiful bouquets without florist training. Choose your favourite flowers (they can just as well come from the roadside, the florist or the supermarket), thread them through your Hanataba, twist, and enjoy your bouquet.

Hanataba is sold partly through retailers and partly through the company's own online shop, which Trendflow has been tasked with marketing.

Solution

Solution

Since Hanataba is a unique innovation protected by both design and trademark rights, the value lies primarily in the product itself, but also in the Hanataba brand. It has therefore proved important to use ads that clearly explain and demonstrate both how the product works and how beautiful the bouquets you can create with it are.

The same principles apply to driving sales of the blomsterfakir, which is also a creative tool anyone can use to create flower arrangements at home. Sales of this tool also benefit from building the Hanataba brand with the right associations. Here too, the focus has been on ads that inspire and explain how the product is used. We naturally adapt the ad content depending on where in the customer journey the audiences are, alongside analysis and testing.

Beyond the ads, we have actively worked on building a campaign and audience structure that enables advertising in three different countries (Sweden, Norway and Denmark) with a constant, positive ROAS. This has been done through testing and ongoing development of the audiences and the balance between them, as conditions in the ad account change and evolve.