Case study
Funnelbud
FunnelBud offers an all-in-one CRM and marketing platform, built specifically for small and medium-sized B2B companies.
About the client
About Funnelbud
FunnelBud's solution combines CRM, marketing automation, e-signing, campaign sends, prospecting and integrations in one and the same system – without sacrificing ease of use.
The target audience consists of sales- and marketing-driven organisations with 5–100 employees, often with complex offerings and longer sales cycles. To date, FunnelBud has mainly focused on the Swedish market.
Objectives
Objectives
FunnelBud came to Trendflow with two clear objectives:
- Increase sales through more high-quality leads
- Gather insights into what Swedish business owners actually look for in an easy-to-use CRM
Solution
Solution
For FunnelBud, we have run structured, insight-driven advertising on Meta and Google.
The work has been built on continuous testing of messages, audiences and formats – with insights from FunnelBud's own customer surveys playing a decisive role.
When we started designing ads around what business owners actually ask for in a CRM system, we saw clear results. With an optimised campaign structure, smart audience rotation and a mix of image and video ads, we have been able to keep results stable over time. The focus has been on communicating value and solving problems – simply and clearly, for the right audience at the right moment.
”We had been running Google Ads for several years, and had tried Facebook advertising ourselves with middling results. We have now worked with Trendflow for several years, and with the same budget as before the collaboration we get roughly 3 times higher sales. They have done far more than we expected, as they have also recorded videos, optimised, tested and worked with us on how to optimise our landing pages and how to follow up with the leads. I strongly recommend Trendflow.”
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