Case study
Creddo
Creddo makes it easier for business owners to compare lenders and find the business loan that suits their company best. Trendflow has helped them achieve a stable ROI through advertising on Facebook and Instagram.
About the client
About Creddo
As modern consumers, we take it for granted that we can compare products before we buy them. Creddo believes that business owners should have the same options as consumers when taking out a business loan. That is why they created their service, where business owners can quickly and easily receive offers from several lenders and then choose the one that suits them best.
With experience of running companies, brokerage services and fintech, Creddo identified a need and created a service that meets it. The process for the borrower is very simple. Instead of applying to several lenders, one application through Creddo is enough. On weekdays you can expect offers from their partners within 24 hours; then it is simply a matter of comparing and choosing.
Objectives
Objectives
Creddo's need and objective in advertising on Facebook and Instagram was to bring in more business loan applications through their service. Concrete, completed applications on their website are therefore the form of conversion we have optimised the advertising for and treated as the primary metric.
Solution
Solution
The key to success with Creddo's advertising has been clarity, combined with a tone of voice that both captures the right audience's attention and builds trust.
Our results for Creddo are a clear example of how important it is to address and communicate with the right audience in the ad creative. And, of course, how important it is to communicate the value in the product or service that the audience cares about. A large part of our work has naturally involved testing our way to the optimal audiences and audience structure, but we have also identified how much it matters to use ads that meet certain criteria for clarity. First of all, as a business owner you should quickly understand that the ad is speaking to you; after that, there is a short window of attention in which we must communicate value. In this case, that has partly been about how easy it is to apply for a loan through Creddo and the unique opportunity to receive several loan offers at once, and partly about visualising how a business loan can help a company grow.
”The team at Trendflow have been consistently super fast, skilled and agile. We quickly found ROI on our investments thanks to their expertise.”
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