Case study
Cirkus Brazil Jack
The story of Cirkus Brazil Jack stretches back to 1899, when Carl Rhodin, better known as the legendary Brazil Jack, founded the circus that still bears his name. Today, Cirkus Brazil Jack is the world's oldest touring circus and Sweden's only animal-free circus. Every year, Cirkus Brazil Jack puts on a fantastic show with both returning performers and selected acts from around the world. From early spring to late autumn, they visit towns and cities across Sweden.
About the client
About Brazil Jack
The story of Cirkus Brazil Jack stretches back to 1899, when Carl Rhodin, better known as the legendary Brazil Jack, founded the circus that still bears his name. Today, Cirkus Brazil Jack is the world's oldest touring circus and Sweden's only animal-free circus.
Cirkus Brazil Jack offers spine-tingling tightrope walking at great heights, astonishing feats on roller skates, comedians and outstanding acrobats from Ethiopia, South America and Ukraine, among other places. The circus resumed its tours after a two-year break due to the pandemic and visited towns and cities across Sweden from early spring to late autumn.
Goals
Goals
The ultimate goal of all marketing efforts is, of course, well-filled shows and continuing to strengthen Cirkus Brazil Jack's position as the leading circus in Sweden. We achieve this by driving ticket sales through TikTok, Meta Ads (Facebook and Instagram advertising) and Google (SEO and SEM), increasing visibility and strengthening their market position.
- Drive sales
- Strengthen the brand
- Reach new audiences
- Positive return
Solution
Solution
Together with Brazil Jack, we have had the privilege of working with omnichannel marketing, which means we have been able to reach potential circus visitors and coordinate our efforts across several different platforms. This has allowed us to reach a much broader range of audiences than if we had limited ourselves to handling the advertising on a single channel. Because we manage such a large part of Cirkus Brazil Jack's digital presence, we have also been able to make sure the marketing is consistent and follows one strategy that both strengthens the brand and drives sales. We believe that this willingness to invest and be visible everywhere, especially at a time when the future of circus in Sweden has looked uncertain, is a big reason why they are so loved and well attended today, following their comeback after the 2020-2021 break.
An important aspect of our strategy has been to set a timetable and adapt the marketing efforts to their tour schedule, focusing budget, content and activity on upcoming locations to maximise visibility and ticket sales in a way that feels logical to the audience.
”Working with Trendflow has been fantastic. We have increased our ticket sales and been able to reach audiences we could not reach before.”
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