Client case
Begg x Co
Begg x Co are based in the small Scottish coastal town of Ayr, where they design and make all their collections at their mill. With a focus on craftsmanship and quality, their highly skilled team of weavers and knitters use the finest natural luxury fibres — sustainable cashmere, wool and silk — to make exquisitely fine jumpers, scarves, blankets, shawls and stoles. Drawing on Scotland's rich and diverse heritage, they never cease to be inspired. Made with Love, to Last, in Scotland
About the client
About Begg x Co
Begg x Co have been making beautiful scarves in Scotland since 1866.
The small coastal town of Ayr has been at the heart of the brand for over a century, since founder Alex Begg opened his first mill and began working with skilled local weavers. Begg's original ethos endures thanks to the modern team of dedicated craftspeople, who continue to source the finest quality yarns to create timeless, versatile products that are heavenly to touch and a joy to own.
Goals
Goals
Begg x Co's challenge was to demonstrate the quality of their products through their Facebook and Instagram advertising. As Begg x Co's products sit at a high level of quality and price, there was a challenge in maintaining profitability with a longer purchase cycle and a different attribution window.
Solution
Solution
Through a campaign strategy that keeps every part of the customer journey in mind, we have been able to serve the right content to the right people at the right moments. This detailed strategy is rooted in active optimisation and testing of what communicates most effectively at every stage of the customer journey, and how those parts interact with one another. The end result is a digital customer journey that communicates value and quality in both the products and Begg x Co as a brand.
The tools required were a combination of high-quality videos that directly convey a strong sense of the brand and showcase the quality of both the products and the brand itself, together with a well-executed remarketing strategy that reaches people who have already shown an interest in the relevant products.
”Trendflow have been so insightful and helped guide our customers through our consumer journey getting the brand in front of the right people utilising the power of Facebook advertising. Their expert insight is refreshing and makes our jobs a lot easier!”
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