Case study
Apotek365
Apotek365 offers a wide range of products focused on health, beauty and over-the-counter medicines at good prices, from well-known brands.
Results
Key metrics from the case.
About the client
About Apotek365
From headache tablets to sewing machines, vitamin supplements and a little more besides. With a wide range of over 6,000 products, mainly within health, beauty and over-the-counter medicines, Apotek 365 has most of what you might need in most situations, 365 days a year. As a company, they also take pride in being a reliable e-commerce retailer, with the aim that shopping at Apotek 365 should feel as safe as shopping in a physical store.
Trendflow's work with Apotek 365 has focused on driving conversions via Facebook and Instagram. As they are already an established e-commerce retailer with a stable volume of conversions and a customer base through other channels, it has been important to verify that we are genuinely increasing the total number of conversions via Facebook and broadening their customer base and brand.
Objectives
Objectives
As Apotek 365 is an e-commerce retailer, the primary objective is obvious: increased sales and a stable return from ads on Facebook and Instagram. In addition, the focus has been on ensuring that the advertising actively reaches new audiences, increases the total number of conversions and broadens the customer base.
Solution
Solution
Driving conversions for Apotek 365 that we could clearly trace back and attribute to these specific channels required extensive testing, both of products and of which creative approach appeals to the buying behaviour typical of this kind of e-commerce.
To make sure we are genuinely broadening their customer base and that the conversions measured are driven primarily via Facebook, we have been careful to look at whether purchases come from people who clicked on an ad or only saw one. By default, Facebook measures both conversions completed by people who clicked on an ad and conversions by people who completed the action within a day of seeing an ad. When a purchase comes in to a retailer as large as Apotek 365 and is attributed solely to people having been shown the ad, it is likely that the main influence comes from other channels. The synergy between channels matters, of course, but when the objective is to increase sales overall, basing your analysis on those figures can be misleading.
We have been careful to adapt our manual optimisation of ads and audiences to drive conversions that come specifically from people who clicked through from ads to the website.
”One of Sweden's sharpest FACEBOOK agencies – their commitment to getting good results on FB is a clear sign that they are dedicated to what they do. An agency that is easy to communicate with. They have now been helping APOTEK365 with our FB account for over a couple of months with good results, in a very professional manner. I can warmly recommend them.”
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